Bad Connections: How Labor Fails to Communicate
New strategies to build public support and worker involvement
New Labor Forum, Spring, 2005
Published by City University of New York
By Matt Witt
As union membership drops below 13 percent of the work force and as employers and their anti-worker political allies become stronger and more sophisticated, public support has become even more important to the success of most union bargaining, organizing, and political strategies. Yet, it is often difficult to win that support because most members of the voting public see the labor movement as a top-down, special interest.
Working with Leaders and Other Staff
Part of the job of an effective communicator is to build good working relationships with union leaders and other staff. This is a two-way street, of course, but for our part there are principles we can apply to increase the chances of success.