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Planning an upcoming campaign or other opportunity to communicate with the public and the media…

What are our principal goals or issues in this situation?

How could those goals or issues be framed to show the public interest in our success?

Who would be the best spokespeople to keep the focus on the public interest, and what should they say?

Which allies should we involve to speak out in support of us, and what should they say?

What events could we organize and where and when should they be held to dramatize that working people/community members are taking action, with the support of allies, to benefit the public interest?

Courtesy of TheWorkSite.org